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A high-flying CEO and Forbes 30 Under 30 entrepreneur, it’s no surprise that Alexander Petersen is someone always searching for the next big challenge.

Born in Denmark, Alexander moved to Canada to study for his bachelor’s degree in business. There, he enrolled in an exchange program to spend a summer in Shanghai, where he fell in love with life among the bustling streets of China’s premiere business hub.

In 2013 Alexander decided to uproot his life and move to Shanghai. eGISS, a Danish IT firm, offered him the opportunity to set up the company’s first Chinese office, where he would work as managing director.

The experience gave Alexander his first taste of running a business. It was the beginning of an exciting journey that’s seen him launch an international beverage startup and become a leading entrepreneur in Shanghai.

Enrolling in the Shanghai Jiao Tong Antai MBA

After a few years at eGISS, Alexander felt he needed a new challenge. Things were running smoothly in Shanghai, and he’d become well used to the daily work of leading a business. He decided an MBA was the logical next step in his career: “I wanted to build on what I knew and understand a little bit more about the business side,” he says.

Alexander decided to enroll in theAntai MBA program at Shanghai\'s Jiao Tong University—one of China’stop-ranked MBAs—which had a campus nearby. Despite Jiao Tong offering an International MBA taught in English, he also decided to test himself by studying in Chinese.

“You have to be ambitious if you go out to China, so I wanted to see how well I could make the best version of myself,” he says.

Studying a top MBA in China

While the typical MBA cohort comprises a mix of international and domestic students, studying on a Chinese MBA gave Alexander a different experience.

“I met a lot of amazing people, local Chinese people from Shanghai, a lot of people from Suzhou and from Beijing—it helped me gain a much stronger network that wasn’t just expats,” he explains.

“As a foreigner, I got a much deeper understanding of China and their way of thinking,” he adds.

He further developed this understanding during the program, which offers a curriculum combining business fundamentals with a large focus on the intricacies of Chinese business culture.

Alexander learned how to design products that would appeal to local consumer profiles and the broader Chinese market. He also became aware of the varying characteristics of different regions. In areas North of China\'s Yangtze river, for example, business culture is broadly aligned with independent Western ideals, whereas in the South there\'s often a greater reliance on interdependence and collective thinking.

These lessons proved invaluable in helping him launch a startup in Shanghai.

Launching a beverage startup

Alongside studying for his MBA degree, Alexander spent much of his time working on the launch of a beverage startup with his roommate in Shanghai.

“When I first moved in, he was selling whiskies and craft beers, and it came about that he wanted to get better at the product side,” Alexander explains.

With years of business expertise under his belt, Alexander quickly set to work on monetizing the idea and putting together a business plan. In 2017, the pair launched Laiba Beverages.

Studying a generalist business degree while building a startup proved helpful as Alexander was able to tailor his classes to focus on entrepreneurial skills.

“I’d try to see how well every class could fit into the business and it all became extremely relevant,” he explains. “It was very practical to have classes, books, and assignments that I was able to apply directly to the work that I was doing.”

Jiao Tong also houses an entrepreneurship center allowing students to take part in workshops, classes, and networking events. The center helped Alexander develop skills such as pitching and public speaking.

The holistic education the MBA provided—fundamental business knowledge, entrepreneurial skills, and local market expertise—would help Alexander turn Laiba Beverages into an international brand.

Going global with Laiba Beverages

Today, Laiba Beverages is a far cry from what started with two roommates in Shanghai in 2017. Graduating from beers and whiskies to offer cocktails mixed by professional mixologists, Laiba is China’s first handcrafted bottled cocktail brand.

The beverage startup has taken off, literally: you can now find Laiba cocktails on airlines. That’s alongside cruise ships, luxury hotels, and restaurants. Outside of China, online Laiba stores are also available in the UK, and Singapore.

The company experienced challenges during the pandemic, but now Laiba is rapidly expanding into new markets. There’s even talk of a lucrative contract with American Airlines, the world’s largest flight operator.

For Alexander, much of Laiba’s success is down to the relationships he built during his degree.

“Doing an MBA puts you in a position where you’re surrounded by people who can help you, whether they’re working in a big company with a potential client or supplier, or whether they themselves want to promote and push it out,” he says.

Alexander also feels the MBA prepared him for life as an early-stage entrepreneur, giving him the ability to look at a business from a broader perspective while juggling various responsibilities.

“Entrepreneurship can be very chaotic, an MBA helps you think about a business in a disciplined manner,” he adds.

Ultimately, the combination of learning about business while launching a beverage startup provided Alexander with the platform for success: “I’m not sure if all students are so lucky to have such a direct connection to something,” he says. “That was a really unique opportunity.”

Written byMatt Kefford

亞歷山大·彼得森是一位胸懷抱負的首席執(zhí)行官，也是《福布斯》30位30歲以下企業(yè)家之一。顯然他總是在尋求下一個重大挑戰(zhàn)。

亞歷山大出生于丹麥，后來前往加拿大攻讀商業(yè)學(xué)士學(xué)位。在那里，他參加了交換項目，在上海度過了一個夏天，之后他在中國這座首屈一指的商業(yè)中心，傾心于那里繁華街道的生活。

2013年，亞歷山大決定離開原先的生活，搬到上海。丹麥IT公司eGISS為他提供了在中國設(shè)立第一個辦事處的機會，他將擔任董事總經(jīng)理。

這段經(jīng)歷讓亞歷山大第一次體會到了經(jīng)營企業(yè)的滋味，也為他開啟了一段令人興奮不已的旅程。此后他創(chuàng)辦了一家國際飲料初創(chuàng)公司，并成為上海的領(lǐng)先企業(yè)家。

報名參加上海交通大學(xué)安泰MBA課程

在eGISS工作數(shù)年后，亞歷山大深感需要一次新的挑戰(zhàn)。上海的事務(wù)進展順利，他也熟悉了領(lǐng)導(dǎo)企業(yè)的日常工作。他認為MBA是他職業(yè)生涯中合乎邏輯的下一步：“我想在現(xiàn)有的知識基礎(chǔ)上，對商業(yè)有更多的了解?！?/p>

亞歷山大決定報名參加上海交通大學(xué)的安泰MBA課程，這是中國排名領(lǐng)先的MBA項目之一，而且附近就有一個校區(qū)。盡管上海交大提供了以英語授課的國際MBA課程，但他還是決定通過學(xué)習(xí)中文來考驗自己。

他說：“如果你去中國，你必須要有志向，所以我想看看能把自己磨煉得有多好?！?/p>

在中國學(xué)習(xí)頂級MBA

雖然典型的MBA學(xué)生都包括國際和國內(nèi)學(xué)生，但在中國學(xué)習(xí)MBA給了亞歷山大與眾不同的經(jīng)歷。

他解釋說：“我遇到了很多了不起的人，有來自上海的中國人，還有很多來自蘇州和北京的。這幫助我獲得了一個更強大的網(wǎng)絡(luò)，而不僅僅是外籍人士。”

“作為一個外國人，我對中國和他們的思維方式有了深入了解，”他補充說道。

他在課程中加深了這種理解，因為該項目將商業(yè)基礎(chǔ)知識與中國紛繁復(fù)雜的商業(yè)文化相互結(jié)合。

亞歷山大學(xué)會了如何設(shè)計能夠吸引當?shù)叵M者和更廣泛中國市場的產(chǎn)品。他也開始意識到各地區(qū)的不同特征。例如，在中國長江以北地區(qū)，商業(yè)文化與獨立的西方理想大體一致，而在南方，往往更依賴于相互依存和集體思維。

事實證明，這些經(jīng)驗對他在上海創(chuàng)辦初創(chuàng)公司大有裨益。

啟動飲料初創(chuàng)公司

除了攻讀MBA學(xué)位，亞力山大與上海的室友投入了大量時間創(chuàng)辦一家飲料初創(chuàng)公司。

“當我剛搬進來的時候，他正在賣威士忌和精釀啤酒，他想在產(chǎn)品方面做得更好，”亞歷山大解釋說。

憑借多年的商業(yè)專業(yè)知識，亞歷山大很快就著手將這個想法商業(yè)化，并制定了一份商業(yè)計劃。2017年，兩人推出Laiba飲料。

事實證明，在創(chuàng)業(yè)的同時學(xué)習(xí)一個綜合性商業(yè)學(xué)位頗有幫助，因為亞歷山大能夠調(diào)整他的課程，專注于創(chuàng)業(yè)技能。

他解釋說：“我試著看一下每門課在多大程度上能融入業(yè)務(wù)，這一切都變得非常重要。課程、書籍和作業(yè)非常實用，我可以直接應(yīng)用到我正在做的工作中。”

上海交通大學(xué)還設(shè)有創(chuàng)業(yè)中心，學(xué)生可以參加研討會、課程與網(wǎng)絡(luò)活動。該中心幫助亞歷山大發(fā)展技能，如投標和公共演講。

MBA提供的全面教育，包括基本商業(yè)知識、創(chuàng)業(yè)技能和當?shù)厥袌鰧I(yè)知識，有助于亞歷山大將Laiba飲料打造成一個國際品牌。

Laiba飲料走向全球

如今的Laiba飲料與2017年兩位室友在上海起家的情形已經(jīng)大為不同。在從啤酒和威士忌業(yè)務(wù)畢業(yè)后，Laiba提供由專業(yè)調(diào)酒師調(diào)制的雞尾酒，因此Laiba成為中國第一個手工瓶裝雞尾酒的品牌。

這家飲料初創(chuàng)公司已經(jīng)冉冉升起，毫不夸張地說：你現(xiàn)在可以在航空公司找到Laiba雞尾酒，還可以在游輪、豪華酒店和餐館里看到。在中國以外的地區(qū)，Laiba在線商店也在英國和新加坡開設(shè)。

公司在疫情期間經(jīng)歷了挑戰(zhàn)，但現(xiàn)在Laiba正在迅速向新市場拓展。甚至公司還與世界上最大的航空運營商美國航空公司談判簽訂一份利潤豐厚的合同。

對于亞歷山大而言，Laiba的成功很大程度上要歸功于他在學(xué)位期間建立的關(guān)系。

他表示：“讀MBA會讓你處于一個位置，在這個位置上，你周圍都是能幫助你的人，無論他們是在一家擁有潛在客戶或供應(yīng)商的大公司工作，還是他們自己想推廣和推動業(yè)務(wù)?！?/p>

亞歷山大還認為，MBA讓他做好了成為早期創(chuàng)業(yè)者的準備，令他有能力從更廣闊的視角看待企業(yè)，同時兼顧各種責任。

他補充稱：“創(chuàng)業(yè)可能會非?；靵y，而MBA可以幫助你以一種有紀律的方式思考業(yè)務(wù)?！?/p>

最終，亞歷山大一邊學(xué)習(xí)商業(yè)知識，一邊創(chuàng)辦了一家飲料公司，為他提供了成功的平臺。他說道：“我不確定是否所有的學(xué)生都那么幸運，能直接關(guān)聯(lián)某些成果。那樣的機會真是無與倫比?！?/p>

作者：Matt Kefford