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2023年4月8日(星期六)下午14:00-16:00，北大光華-Kellogg國(guó)際EMBA項(xiàng)目將在蘇州舉辦公開(kāi)課暨項(xiàng)目宣講會(huì)，誠(chéng)摯邀您參加。屆時(shí)，您將有機(jī)會(huì)聆聽(tīng)北京大學(xué)光華管理學(xué)院副院長(zhǎng)、EMBA中心主任馬力教授帶來(lái)的《管理跨國(guó)企業(yè)：何為最優(yōu)法》的主題公開(kāi)課。項(xiàng)目學(xué)術(shù)主任沈俏蔚教授也將全面介紹北大光華-Kellogg國(guó)際EMBA項(xiàng)目特色。現(xiàn)場(chǎng)設(shè)有互動(dòng)答疑環(huán)節(jié)，歡迎大家報(bào)名參加！

The Guanghua-Kellogg EMBA program invite you to attend a sample class & info session on April 8, 2023,14:00 - 16:00, in Suzhou. On this event, we are honored to welcome Professor Li MA, the Associate Dean and Director of EMBA programs at Guanghua School of Management, Peking University, to share his insights on the topic "Managing Foreign Firms: Whose Way?".Professor Qiaowei SHEN, the academic director of the Guanghua-Kellogg EMBA, will share with you the program\'s structure and its expansive networking opportunities. All participants will have the opportunity to directly interact with our speakers and admissions team. We all look forward to seeing you!

掃描圖中二維碼報(bào)名參加。席位有限，報(bào)名成功以收到短信/郵件為準(zhǔn)。

公開(kāi)課概要

Sample Class Outline

管理跨國(guó)企業(yè)：何為最優(yōu)法

Managing Foreign Firms: Whose Way?

在市場(chǎng)全球化的浪潮之下，國(guó)際經(jīng)濟(jì)相互依存，企業(yè)越來(lái)越多的從事跨國(guó)經(jīng)營(yíng)、參與國(guó)際競(jìng)爭(zhēng)與合作。隨著外企入駐中國(guó)市場(chǎng)、中國(guó)公司向國(guó)際投資發(fā)展，經(jīng)營(yíng)者的管理模式也愈加決定著跨國(guó)公司本土化的成敗。面對(duì)不同的國(guó)情、政策、技術(shù)和人才，外國(guó)公司究竟該如何平衡內(nèi)核傳統(tǒng)與他鄉(xiāng)之俗？母公司的模式還能否在當(dāng)?shù)厥袌?chǎng)暢通無(wú)阻？本期課程中，馬力教授將通過(guò)實(shí)際案例，為您從運(yùn)營(yíng)業(yè)務(wù)、本地事務(wù)、人員管理等多層面分析針對(duì)外國(guó)公司的最優(yōu)管理邏輯和方式。

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.

活動(dòng)預(yù)告

Upcoming Events

五月 May：

廣州 Guangzhou

六月 June：

新加坡 Singapore

六月 June：

印度尼西亞 Indonesia

北大光華-Kellogg國(guó)際EMBA項(xiàng)目

北大光華-Kellogg國(guó)際EMBA是中國(guó)大陸地區(qū)首個(gè)中美合作EMBA聯(lián)合學(xué)位項(xiàng)目，同時(shí)匯聚兩所名校的一流師資力量、嚴(yán)謹(jǐn)前沿的課程體系，將西方先進(jìn)的管理理念與中國(guó)政治經(jīng)濟(jì)特點(diǎn)完美融合，旨在培養(yǎng)“通中國(guó)，濟(jì)天下”的全方位高端管理人才，推動(dòng)企業(yè)在中國(guó)與國(guó)際市場(chǎng)上取得成功發(fā)展。

我們期待

?希望從全球化視角認(rèn)知當(dāng)今世界變化，幫助企業(yè)實(shí)現(xiàn)轉(zhuǎn)型升級(jí)的企業(yè)家；

? 從事國(guó)際化業(yè)務(wù)，計(jì)劃開(kāi)拓全球海外市場(chǎng)的企業(yè)高級(jí)管理人員；

? 立足中國(guó)市場(chǎng)，期待以國(guó)際視野提升競(jìng)爭(zhēng)力的跨國(guó)企業(yè)領(lǐng)導(dǎo)者或?qū)I(yè)人士。

如果您

? 已取得教育部認(rèn)證的本科學(xué)位；

? 具有8年以上核心管理層全職工作經(jīng)驗(yàn)；

? 能充分適應(yīng)英語(yǔ)學(xué)習(xí)環(huán)境。