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北大光華-Kellogg國際EMBA項(xiàng)目誠摯邀請(qǐng)您參加2021年6月26日（星期六）在上海舉辦的公開課暨招生說明會(huì)。此次活動(dòng)中，我們特別邀請(qǐng)到光華管理學(xué)院副院長、EMBA中心主任馬力教授，為大家?guī)怼豆芾砜鐕髽I(yè)：何為最優(yōu)法》主題分享，在上海為您還原一場原汁原味的北大國際EMBA課堂體驗(yàn)。

The Guanghua-Kellogg EMBA program invites you to attend a sample class and information session on Saturday, June 26 in Shanghai. On this occasion, we are honored to have invited Prof. Li Ma, the Associate Dean and Director of EMBA Programs at Guanghua School of Management, to share his insights on the topic “Managing foreign firms: Whose way?”

項(xiàng)目學(xué)術(shù)主任沈俏蔚教授屆時(shí)也將為大家全面介紹GK EMBA的項(xiàng)目特色、課程體系、校友網(wǎng)絡(luò)以及未來職業(yè)發(fā)展空間。我們也有幸邀請(qǐng)到上海美國商會(huì)董事會(huì)成員Han Lin出席本次活動(dòng)?，F(xiàn)場設(shè)有互動(dòng)答疑環(huán)節(jié)，歡迎大家報(bào)名參加！

Professor Qiaowei Shen, the academic director of the GK EMBA, will detail the program's structure and its expansive networking opportunities. Treasurer of AmCham Shanghai's Board of Governors,Han Lin, will also join the event as a special guest. Participants will have the opportunity to directly interact with guests and speakers. We look forward to seeing you at the event!

活動(dòng)詳情

Event Details

活動(dòng)

詳情

DETAIL

活動(dòng)時(shí)間 Date

2021年6月26日 星期六, 上午10-12點(diǎn)

Saturday, June 26th, 2021, 10am-12pm

活動(dòng)地點(diǎn) Location

上海新天地湖濱路168號(hào)無限極大廈27層

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District, Shanghai

活動(dòng)語言 Language

英文 / English

2. 或點(diǎn)擊文末"閱讀原文"報(bào)名

Or click "Read more"

注：因疫情防控要求，現(xiàn)場名額有限。活動(dòng)報(bào)名成功后，您將收到確認(rèn)郵件，內(nèi)含具體活動(dòng)地址及入校詳情等，請(qǐng)注意查收。

Note:You will receive a confirmation email with the event location and all the necessary details. Seats are limited.

講座概要

Lecture Outline

馬力Li Ma

北京大學(xué)光華管理學(xué)院副院長

EMBA中心主任

組織與戰(zhàn)略管理系教授

Associate Dean

Director of EMBA Programs

Professor of Organization and

Strategy Management

Guanghua School of Management

管理跨國企業(yè)：何為最優(yōu)法

Managing Foreign Firms: Whose Way?

在市場全球化的浪潮之下，國際經(jīng)濟(jì)相互依存，企業(yè)越來越多的從事跨國經(jīng)營、參與國際競爭與合作。隨著外企入駐中國市場、中國公司向國際投資發(fā)展，經(jīng)營者的管理模式也愈加決定著跨國公司本土化的成敗。面對(duì)不同的國情、政策、技術(shù)和人才，外國公司究竟該如何平衡內(nèi)核傳統(tǒng)與他鄉(xiāng)之俗？母公司的模式還能否在當(dāng)?shù)厥袌鰰惩o阻？本期課程中，馬力教授將通過實(shí)際案例，為您從運(yùn)營業(yè)務(wù)、本地事務(wù)、人員管理等多層面分析針對(duì)外國公司的最優(yōu)管理邏輯和方式。

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.

嘉賓介紹

Speakers

Han Lin

上海美國商會(huì)董事會(huì)成員

Treasurer

Board of Governors

AmCham Shanghai

沈俏蔚Qiaowei Shen

北大光華-Kellogg國際EMBA學(xué)術(shù)主任

光華管理學(xué)院市場營銷學(xué)系教授

Professor of Marketing

Academic Director

Guanghua-Kellogg EMBA Program

Guanghua School of Management

Globalization Powered by Knowledge.

Welcome to the Guanghua-Kellogg Executive MBA Program!

北大光華-Kellogg國際EMBA項(xiàng)目

北大光華-Kellogg國際EMBA是中國大陸地區(qū)首個(gè)中美合作EMBA聯(lián)合學(xué)位項(xiàng)目，同時(shí)匯聚兩所院校的一流師資力量、嚴(yán)謹(jǐn)前沿的課程體系，將西方先進(jìn)的管理理念與中國政治經(jīng)濟(jì)特點(diǎn)完美融合，旨在培養(yǎng)“通中國，濟(jì)天下”的全方位高端管理人才，推動(dòng)企業(yè)在中國與國際市場上取得成功發(fā)展。

我們期待

?希望從全球化視角認(rèn)知當(dāng)今世界變化，幫助企業(yè)實(shí)現(xiàn)轉(zhuǎn)型升級(jí)的企業(yè)家

? 從事國際化業(yè)務(wù)，計(jì)劃開拓全球海外市場的企業(yè)高級(jí)管理人員

? 立足中國市場，期待以國際視野提升競爭力的跨國企業(yè)領(lǐng)導(dǎo)者或?qū)I(yè)人士

如果您

? 已取得教育部認(rèn)證的本科學(xué)位

? 具有8年以上核心管理層全職工作經(jīng)驗(yàn)

? 能充分適應(yīng)英語學(xué)習(xí)環(huán)境

歡迎您申請(qǐng)加入

北大光華-Kellogg國際EMBA項(xiàng)目！