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為拓展學(xué)員國(guó)際視野，提升學(xué)員跨國(guó)競(jìng)爭(zhēng)力，上財(cái)iMBA項(xiàng)目為學(xué)員提供國(guó)際講座及多元國(guó)際文化背景的海外學(xué)習(xí)機(jī)會(huì)。依托于美國(guó)韋伯斯特大學(xué)豐富的跨國(guó)教育資源，上財(cái)iMBA項(xiàng)目在國(guó)際游學(xué)和交換留學(xué)方面表現(xiàn)突出。海外學(xué)習(xí)模塊讓學(xué)生真正做到“學(xué)在國(guó)際，游在國(guó)際，樂在國(guó)際”。

暑期游學(xué)是iMBA項(xiàng)目的特色模塊，自2008年起，韋伯斯特大學(xué)中國(guó)校區(qū)和iMBA項(xiàng)目組每年精心策劃并組織學(xué)員與校友參與游學(xué)模塊，這一傳統(tǒng)已延續(xù)16載，贏得了廣泛的贊譽(yù)。游學(xué)的目的地包括但不限于：美國(guó)華盛頓、波士頓、西雅圖、硅谷，瑞士日內(nèi)瓦，荷蘭萊頓、奧地利維也納等。

2025年游學(xué)之旅再度啟航，目的地是歐洲之心——維也納。本次游學(xué)將商務(wù)考察與文化探索完美結(jié)合，帶您深入歐洲政治經(jīng)濟(jì)中心，參訪國(guó)際組織、跨國(guó)企業(yè)及頂級(jí)學(xué)府，同時(shí)領(lǐng)略?shī)W地利深厚的歷史文化底蘊(yùn)。

Study Tour

- SUFE-Webster iMBA Program -

目的地：維也納

The key goal of the Vienna Study Tour has been the understanding of the relationship between the European Union and China. EU has been an excellent customer and buyer of goods from China for years. EU companies have profited from China markets for decades. We want to understand the relationship and how we can participate.

走進(jìn)Denzel BYD

維也納研學(xué)之旅的核心目標(biāo)在于深入理解歐盟與中國(guó)之間的關(guān)系。多年來，歐盟一直是中國(guó)商品的重要客戶和采購(gòu)方，歐盟企業(yè)數(shù)十年來也從中國(guó)市場(chǎng)獲益頗豐。我們希望了解這種關(guān)系，并探尋如何參與其中。

參訪交流

參訪學(xué)習(xí)

In my opinion, the capstone lecture of the week was CEO Gregor Strassl discussion about Wolfgang Denzel AG, car dealership that covers all of Austria. The Denzel company has been selling BYD cars in Austria since 2023. We visited one of two Denzel BYD showrooms in Vienna. Saw the cars. Looked at the customers. Visited the car maintenance and repair area.

此次壓軸講座是首席執(zhí)行官 Gregor Strassl 關(guān)于 Wolfgang Denzel AG 的分享。這家汽車經(jīng)銷商網(wǎng)絡(luò)覆蓋整個(gè)奧地利，自 2023 年起開始代理銷售比亞迪（BYD）汽車。我們參觀了位于維也納的兩家 Denzel BYD 展廳之一，近距離觀察了展車、顧客，并深入探訪了售后維修區(qū)。

Mr. Strassl told us Denzel company is more than 90 years old and has revenue of a billion Euros a year. The company was started by Wolfgang Denzel, who was a competitor of Porsche cars starting in 1948. Denzel built and raced winning advanced racing cars. Founder Wolfgang Denzel moved from building cars to selling cars in Austria.

Strassl 先生告訴我們，Denzel 公司已有 90余年歷史，年?duì)I收高達(dá)10億歐元。公司由 Wolfgang Denzel 創(chuàng)立，早在 1948 年就曾作為保時(shí)捷的競(jìng)爭(zhēng)對(duì)手，親自設(shè)計(jì)并制造高性能賽車，且在賽場(chǎng)上屢獲佳績(jī)。后來，Wolfgang Denzel 從造車轉(zhuǎn)向售車，開啟了 Denzel 在奧地利的汽車銷售事業(yè)。

Today, the company is the Austrian dealer for nearly twenty global car brands including BMW, Toyota, Hyundai, GM (SAIC) and Jeep. They started selling BYD vehicles in 2023, starting with 1000 cars sold until now. They have delivered more than 8,000 cars for 2025. BYD HQ is telling Denzel they need to sell 20,000 BYD cars this year. A very aggressive BYD, noted Mr. Strassl.

如今，Denzel 已是近二十個(gè)國(guó)際汽車品牌的奧地利總代理，涵蓋寶馬、豐田、現(xiàn)代、通用（上汽）及吉普等。自 2023 年起，公司開始代理比亞迪（BYD），當(dāng)時(shí)全年售出 1000 輛。進(jìn)入 2025 年，他們已向客戶交付超過 8000 輛 BYD 汽車；而比亞迪總部給 Denzel 下達(dá)的年銷售目標(biāo)是 2 萬輛——Strassl 先生直言：“BYD 的擴(kuò)張步伐非常迅猛。”

Denzel was an important part of BYD’s success in Europe. In April 2025, BYD sold 7,231 fully battery-electric vehicles across 28 European countries, surpassing Tesla's 7,165 units sold during the same period. That’s a big change in the EU EV market where Tesla had been dominant for years.

Denzel 是比亞迪在歐洲取得成功的重要一環(huán)。2025 年 4 月，比亞迪在 28 個(gè)歐洲國(guó)家共售出 7,231 輛純電動(dòng)汽車，超過了同期特斯拉的 7,165 輛。這一變化標(biāo)志著歐盟電動(dòng)車市場(chǎng)多年來的格局被改寫，特斯拉的長(zhǎng)期主導(dǎo)地位首次被撼動(dòng)。

Strassl told us how Denzel and BYD has different ideas on how to sell cars in Europe. Denzel wants to show cars in car showrooms across Austria. BYD wants more online sales, not retail locations. BYD insists on mall locations just like China. Now, Denzel is showing BYD in a Vienna mall near where Webster Vienna is located.

Strassl 先生告訴我們，Denzel 與比亞迪（BYD）在歐洲售車策略上存在分歧：Denzel 傾向于在奧地利各地建設(shè)傳統(tǒng)汽車展廳，而 BYD 則更倚重線上銷售，不愿大規(guī)模鋪設(shè)零售門店。BYD 堅(jiān)持采用類似中國(guó)市場(chǎng)的“商場(chǎng)展廳”模式。目前，Denzel 已在靠近韋伯斯特維也納校區(qū)的維也納購(gòu)物中心內(nèi)開設(shè)了 BYD 展示空間。

Mr. Stassl stressed that China car companies need to build factories within the EU, and buy parts from EU supply-chain providers. EU workers and investors are hurt by the foreign competition. EU changed EV tariffs from O to 17. 4% for BYD, Geely about 20% and SAIC more than 35%. Cars and parts made in the EU areas face no tariffs. Mr. Strassl stressed that he has personally organized Austrian car parts makers to pursue China car makers like BYD to get ready for production within the EU.

Strassl 先生強(qiáng)調(diào)，中國(guó)車企必須在歐盟境內(nèi)建廠，并優(yōu)先采購(gòu)歐盟供應(yīng)鏈零部件。外來競(jìng)爭(zhēng)已讓歐盟工人和投資者蒙受損失；為此，歐盟已將電動(dòng)車關(guān)稅從 0% 上調(diào)至：比亞迪 17.4%、吉利約 20%、上汽逾 35%，而凡在歐盟生產(chǎn)的整車及零部件均可零關(guān)稅。他透露，自己已親自牽頭組織奧地利汽車零部件廠商，主動(dòng)對(duì)接比亞迪等中國(guó)車企，為它們?cè)跉W盟設(shè)廠做好配套準(zhǔn)備。

Richard Foristel

韋伯斯特大學(xué)中國(guó)區(qū)校長(zhǎng)

上財(cái)iMBA暑期海外游學(xué)模塊：

暑期游學(xué)安排在Summer學(xué)期結(jié)束后，一般在7月，開啟申請(qǐng)的時(shí)間在每年的3月，根據(jù)每個(gè)國(guó)家簽證申請(qǐng)的時(shí)長(zhǎng)前后會(huì)略有調(diào)整。通常游學(xué)時(shí)長(zhǎng)為一周左右，游學(xué)費(fèi)用根據(jù)每個(gè)合作學(xué)校的收費(fèi)標(biāo)準(zhǔn)及當(dāng)?shù)叵M(fèi)水平略有調(diào)整。

上海財(cái)經(jīng)大學(xué)iMBA項(xiàng)目，由上海財(cái)經(jīng)大學(xué)與美國(guó)韋伯斯特大學(xué)合作舉辦，是國(guó)內(nèi)最早獲教育部批準(zhǔn)的中外合作MBA學(xué)位教育項(xiàng)目之一，1996年即經(jīng)中華人民共和國(guó)教育部批準(zhǔn)，至今已連續(xù)第29年招生。榮獲上海市教學(xué)成果一等獎(jiǎng)，國(guó)家優(yōu)秀教學(xué)成果二等獎(jiǎng)，第二屆“上海市示范性中外合作辦學(xué)機(jī)構(gòu)（項(xiàng)目）”提名表?yè)P(yáng)（2016年），成為本屆評(píng)估中唯一進(jìn)入榜單中的MBA項(xiàng)目。

項(xiàng)目特色：

兩所百年名校商科教育資源和校友資源，優(yōu)質(zhì)師資聯(lián)合授課。

最早獲教育部批準(zhǔn)的中外合作學(xué)位教育項(xiàng)目之一。

財(cái)經(jīng)特色國(guó)際化，注重商業(yè)實(shí)踐和創(chuàng)新創(chuàng)業(yè)教育，賦能職業(yè)發(fā)展。

免聯(lián)考，自主招生，同步歐美商學(xué)院，學(xué)分制，無論文寫作。

畢業(yè)后獲美國(guó)MBA碩士學(xué)位，中國(guó)教育部學(xué)歷學(xué)位權(quán)威認(rèn)證。