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當(dāng)管理課堂邂逅蔚藍(lán)海岸，知識將迸發(fā)全新活力！中國農(nóng)業(yè)大學(xué)MBA同學(xué)即將在六月初開啟 “第二課堂” 教學(xué)實踐，以 VEMP培養(yǎng)模式為核心，走進(jìn)山東長島東方農(nóng)道企業(yè)的北城紅貝項目，在海洋與農(nóng)業(yè)交融的產(chǎn)業(yè)一線，解鎖“海浪上的MBA管理課”！

When the management classroom meets the azure coast, knowledge sparks with renewed vitality! At the beginning of June, the MBA Class of China Agricultural University will launch its “Second Classroom” experiential learning journey. Centered on the VEMP talent development model, students will explore the Beicheng Hongbei Project of Dongfang Nongdao Group on Changdao Island, Shandong. Amid the integration of ocean and agriculture industries, they will unlock a unique “MBA Management Course on the Waves”!

行程概覽 Itinerary at a Glance

6月 3日—5 日，師生團(tuán)隊將從北京出發(fā)，前往山東長島進(jìn)行為期三天的研學(xué)之行。行程包含企業(yè)深度參訪、扇貝養(yǎng)殖打撈體驗、管理主題研討等豐富內(nèi)容，在實踐中實現(xiàn)課堂知識與企業(yè)場景的深度融合。

From June 3 to 5, we will travel from Beijing to Changdao Island for a three-day study tour. The program includes in-depth corporate visits, hands-on participation in scallop farming, and themed management seminars—blending classroom knowledge with real-world business scenarios.

活動亮點 Highlights

深度剖析企業(yè)：

走進(jìn)東方農(nóng)道旗下的北城紅貝項目，這是一個聚焦海洋養(yǎng)殖、品牌農(nóng)業(yè)與生態(tài)文旅融合發(fā)展的標(biāo)志性實踐基地。項目以“扇貝”為核心，構(gòu)建起貫通養(yǎng)殖、加工、銷售與文旅的完整產(chǎn)業(yè)鏈，展現(xiàn)了新時代農(nóng)業(yè)項目轉(zhuǎn)型升級的新范式。MBA同學(xué)們將深入實地，調(diào)研其運營模式與管理機(jī)制，探尋其成功實踐背后的內(nèi)在邏輯。

In-depth Enterprise Analysis

Explore the Beicheng Hongbei Project under Dongfang Nongdao—a flagship initiative focused on integrating marine aquaculture, branded agriculture, and ecological tourism. Centered around scallops, the project has established a full industry chain spanning farming, processing, sales, and tourism, serving as a new paradigm for the transformation and upgrading of agricultural projects in the modern era. MBA students will conduct on-site research into its operational models and management practices, uncovering the deeper logic behind its success.

沉浸式實踐體驗：

參與扇貝養(yǎng)殖現(xiàn)場體驗，從實踐中感受產(chǎn)業(yè)運作細(xì)節(jié)，將理論知識與實際操作緊密結(jié)合。

Immersive Field Experience

Participants will engage in on-site scallop harvesting and farming activities, gaining firsthand insights into industry operations while reinforcing theoretical knowledge with practical application.

高層對話碰撞思維：

與企業(yè)高層面對面交流，聚焦管理決策背后的思維方式與價值判斷，拓寬商業(yè)視野，共同研討前沿管理經(jīng)驗。

Dialogue with Senior Executives

Face-to-face exchanges with company leadership will dive into strategic decision-making, value-driven leadership, and cutting-edge management perspectives—broadening students’ business horizons.

教學(xué)無界，探索不止！這場以 VEMP 為引擎的東方農(nóng)道之旅，將助力中國農(nóng)大MBA學(xué)子拓寬視野、錘煉思維、提升能力，在實踐中解鎖管理智慧！

Learning Without Boundaries, Exploring Without End! Driven by the power of the VEMP model, this journey to Dongfang Nongdao will help CAU MBA students broaden their horizons, sharpen their thinking, and enhance their capabilities—unlocking management wisdom through hands-on practice.