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在全球化日益加深、科技飛速發(fā)展的今天，商業(yè)環(huán)境正面臨前所未有的變化。在這樣的背景下，如何通過數(shù)據(jù)驅(qū)動(dòng)的決策推動(dòng)企業(yè)創(chuàng)新與發(fā)展，已成為每個(gè)企業(yè)領(lǐng)導(dǎo)者的關(guān)鍵課題。作為康奈爾大學(xué)約翰遜管理學(xué)院的院長維夏爾·高爾（Vishal Gaur）在其研究與教學(xué)中，深入探索了數(shù)據(jù)科學(xué)、供應(yīng)鏈管理、零售行業(yè)等多個(gè)領(lǐng)域，提出了許多具有前瞻性的觀點(diǎn)與戰(zhàn)略建議。在此次訪談中，維夏爾·高爾不僅分享了他對(duì)全球商業(yè)趨勢(shì)的獨(dú)到見解，還展現(xiàn)了他如何將學(xué)術(shù)研究轉(zhuǎn)化為實(shí)際商業(yè)價(jià)值的成功案例。

圖為康奈爾大學(xué)約翰遜管理學(xué)院院長維夏爾·高爾（Vishal Gaur）

數(shù)據(jù)驅(qū)動(dòng)的商業(yè)決策與創(chuàng)新

Data-Driven Business Decisions and Innovation

維夏爾·高爾的研究焦點(diǎn)在于如何利用數(shù)據(jù)驅(qū)動(dòng)的方式解決商業(yè)問題，尤其是在供應(yīng)鏈管理、電子商務(wù)、零售及服務(wù)行業(yè)等領(lǐng)域。過去二十年里，隨著數(shù)據(jù)量的急劇增加，企業(yè)紛紛轉(zhuǎn)向數(shù)據(jù)導(dǎo)向型經(jīng)營模式，甚至創(chuàng)新的核心也日益依賴于數(shù)據(jù)分析和處理。這使得有效的數(shù)據(jù)管理成為企業(yè)運(yùn)作中的一項(xiàng)核心任務(wù)。

Professor Vishal Gaur's research focuses on how to use data-driven approaches to solve business problems, particularly in areas such as supply chain management, e-commerce, retail, and the service industry. Over the past two decades, as the volume of data has surged, businesses have increasingly turned to data-driven operating models, with innovation increasingly relying on data analysis and processing. This has made effective data management a core task in business operations.

他指出，未來的商業(yè)決策將越來越依賴于如何從大量數(shù)據(jù)中提取價(jià)值，尤其是通過數(shù)據(jù)驅(qū)動(dòng)的方法幫助企業(yè)和消費(fèi)者做出更優(yōu)決策。維夏爾·高爾的研究集中在兩個(gè)方向：一是如何從像阿里巴巴、京東、Uber和亞馬遜這樣的大型在線平臺(tái)中處理海量數(shù)據(jù)；二是如何開發(fā)有效的企業(yè)績(jī)效衡量指標(biāo)，將商業(yè)改進(jìn)與財(cái)務(wù)成功緊密聯(lián)系起來。

He points out that future business decisions will rely more and more on how to extract value from vast amounts of data, particularly through data-driven methods that help businesses and consumers make better decisions. Professor Gaur's research focuses on two main areas: first, how to handle vast amounts of data from large online platforms like Alibaba, JD.com, Uber, and Amazon; and second, how to develop effective business performance metrics that closely link business improvements to financial success.

個(gè)性化推薦與全球供應(yīng)鏈的挑戰(zhàn)

Personalized Recommendations and Challenges in Global Supply Chains

在具體的研究實(shí)踐中，維夏爾·高爾與團(tuán)隊(duì)進(jìn)行了多個(gè)重要的項(xiàng)目，其中一個(gè)重要研究就是在線市場(chǎng)的個(gè)性化推薦系統(tǒng)。經(jīng)過六年的持續(xù)研究，教授與團(tuán)隊(duì)為某大型平臺(tái)開發(fā)了一個(gè)個(gè)性化推薦系統(tǒng)，利用實(shí)時(shí)數(shù)據(jù)為用戶提供量身定制的推薦內(nèi)容。此舉顯著提升了平臺(tái)的用戶體驗(yàn)和商業(yè)效益，也為數(shù)據(jù)科學(xué)的實(shí)際應(yīng)用提供了寶貴的經(jīng)驗(yàn)。

In his specific research practices, Professor Vishal Gaur and his team have undertaken several significant projects, one of which is the personalized recommendation system for online markets. After six years of continuous research, the professor and his team developed a personalized recommendation system for a major platform, using real-time data to provide users with tailored content. This significantly enhanced the platform's user experience and business performance, offering valuable insights into the practical application of data science.

此外，教授還深入探討了全球供應(yīng)鏈的運(yùn)作與挑戰(zhàn)。他與合作者共同繪制全球供應(yīng)鏈圖譜，分析全球貿(mào)易的復(fù)雜性。以半導(dǎo)體芯片短缺為例，維夏爾·高爾通過對(duì)企業(yè)如何應(yīng)對(duì)供應(yīng)鏈危機(jī)的研究，展示了企業(yè)在復(fù)雜供應(yīng)鏈管理中如何應(yīng)對(duì)挑戰(zhàn)及其面對(duì)的實(shí)際難題。教授強(qiáng)調(diào)，供應(yīng)鏈管理不僅需要企業(yè)根據(jù)產(chǎn)品類型采取不同的管理策略，還需要在變化的市場(chǎng)中靈活應(yīng)對(duì)，不斷優(yōu)化供應(yīng)鏈的整體效率。

Additionally, the professor has delved into the operations and challenges of global supply chains. Together with his collaborators, he mapped out the global supply chain landscape and analyzed the complexities of global trade. Using the example of semiconductor chip shortages, Professor Gaur highlighted how businesses respond to supply chain crises, demonstrating how companies face challenges in complex supply chain management and the practical problems they encounter. He emphasized that supply chain management requires businesses to adopt different management strategies based on the type of product and to remain flexible in response to changes in the market, continually optimizing the overall efficiency of the supply chain.

零售行業(yè)的未來發(fā)展

The Future Development of the Retail Industry

隨著電商的迅速發(fā)展，零售行業(yè)在中國經(jīng)歷了顯著的變革。維夏爾·高爾提到，很多零售商在運(yùn)營時(shí)仍傾向于將線下實(shí)體店與線上平臺(tái)分開管理，而忽視了從消費(fèi)者的整體體驗(yàn)出發(fā)，優(yōu)化整個(gè)購物流程。他強(qiáng)調(diào)，成功的零售商會(huì)把線下與線上的數(shù)據(jù)緊密結(jié)合，以實(shí)現(xiàn)業(yè)務(wù)的無縫對(duì)接，例如優(yōu)化商品的展示、定價(jià)策略以及“線上購買、線下取貨”的流程。

With the rapid development of e-commerce, the retail industry in China has undergone significant transformation. Professor Vishal Gaur mentioned that many retailers still tend to manage offline physical stores and online platforms separately, neglecting the optimization of the entire shopping process from the perspective of the overall consumer experience. He emphasized that successful retailers closely integrate offline and online data to achieve seamless business operations, such as optimizing product displays, pricing strategies, and the "buy online, pick up in-store" process.

“全渠道零售的未來方向在于整合各個(gè)購物渠道，提供一致的消費(fèi)者體驗(yàn)，企業(yè)不僅要關(guān)注線上和線下的獨(dú)立運(yùn)作，還應(yīng)從客戶需求出發(fā)，統(tǒng)一渠道管理。”維夏爾·高爾表示。

"The future direction of omnichannel retail is to integrate various shopping channels and provide a consistent consumer experience. Companies should not only focus on the independent operations of online and offline channels but also manage these channels in a unified way based on customer needs," Professor Vishal Gaur stated.

應(yīng)對(duì)全球供應(yīng)鏈復(fù)雜性

Addressing the Complexity of Global Supply Chains

在全球供應(yīng)鏈管理領(lǐng)域，維夏爾·高爾提到，全球化的供應(yīng)鏈具有多層次的復(fù)雜性。從原材料供應(yīng)商到最終的產(chǎn)品生產(chǎn)商，每一環(huán)節(jié)的中斷都可能影響到整個(gè)供應(yīng)鏈的穩(wěn)定性。尤其在新冠疫情期間，全球供應(yīng)鏈的脆弱性暴露無遺，許多企業(yè)未能及時(shí)調(diào)整策略，導(dǎo)致了巨大的供應(yīng)鏈中斷。

In the field of global supply chain management, Professor Vishal Gaur mentioned that global supply chains have multi-layered complexities. From raw material suppliers to final product manufacturers, any disruption at each stage can affect the stability of the entire supply chain. The vulnerability of global supply chains was particularly exposed during the COVID-19 pandemic, as many companies failed to adjust their strategies in time, resulting in significant disruptions.

教授進(jìn)一步指出，面對(duì)未來供應(yīng)鏈中的不確定性，企業(yè)需要更加敏捷地調(diào)整供應(yīng)鏈結(jié)構(gòu)，加強(qiáng)風(fēng)險(xiǎn)管理，提升韌性。例如，企業(yè)可以通過加強(qiáng)信息共享與透明度，確保各方及時(shí)掌握供應(yīng)鏈中的變化，以做出快速響應(yīng)。這不僅有助于降低運(yùn)營風(fēng)險(xiǎn)，還能提升企業(yè)的長期競(jìng)爭(zhēng)力。

Professor Gaur further pointed out that, in the face of future uncertainties in supply chains, companies need to adjust their supply chain structures more agilely, strengthen risk management, and enhance resilience. For example, businesses can improve information sharing and transparency to ensure that all parties stay informed about changes in the supply chain, allowing for rapid responses. This not only helps reduce operational risks but also enhances the long-term competitiveness of companies.

新興市場(chǎng)與技術(shù)發(fā)展趨勢(shì)

Emerging Markets and Technology Development Trends

在討論新興市場(chǎng)時(shí)，維夏爾·高爾特別提到了一些顯著的趨勢(shì)。隨著中產(chǎn)階級(jí)的壯大，許多新興市場(chǎng)不僅成為全球制造業(yè)的重要基地，同時(shí)也成為消費(fèi)市場(chǎng)的重要力量。尤其是在中國，金融科技的快速發(fā)展使得服務(wù)業(yè)得到了空前的推進(jìn)，微信支付、WhatsApp支付等技術(shù)的普及，大大推動(dòng)了當(dāng)?shù)亟?jīng)濟(jì)的數(shù)字化轉(zhuǎn)型。

When discussing emerging markets, Professor Vishal specifically highlighted some significant trends. With the growth of the middle class, many emerging markets have not only become important bases for global manufacturing but also key players in consumer markets. Particularly in China, the rapid development of financial technology has propelled the service industry to unprecedented levels. The widespread use of technologies like WeChat Pay and WhatsApp Pay has significantly boosted the digital transformation of the local economy.

此外，教授還指出，許多新興市場(chǎng)的本地企業(yè)正逐漸走向全球，尤其在制造和消費(fèi)領(lǐng)域中，本土企業(yè)開始以全球化視野進(jìn)行布局，這一趨勢(shì)在20年前是難以想象的。

Additionally, the professor pointed out that many local businesses in emerging markets are gradually expanding globally. Especially in manufacturing and consumer sectors, domestic companies are now adopting a global perspective in their strategies—a trend that would have been unimaginable two decades ago.

MBA學(xué)位的變革性意義

The Transformative Significance of an MBA Degree

最后，維夏爾·高爾在訪談中對(duì)MBA學(xué)位的變革性意義進(jìn)行了深刻闡述。他認(rèn)為，MBA不僅僅是知識(shí)的積累，更是對(duì)個(gè)人領(lǐng)導(dǎo)力的深遠(yuǎn)投資。在康奈爾大學(xué)約翰遜管理學(xué)院的MBA項(xiàng)目中，學(xué)生將不僅在課堂上收獲知識(shí)，還能通過參與課外活動(dòng)、領(lǐng)導(dǎo)力訓(xùn)練及豐富的校友網(wǎng)絡(luò)，全面提升個(gè)人素質(zhì)。

Finally, in the interview, Professor Vishal Gaur provided an insightful discussion on the transformative significance of an MBA degree. He emphasized that an MBA is not just an accumulation of knowledge, but a profound investment in personal leadership. In the MBA program at Cornell University's SC Johnson College of Business, students not only gain knowledge in the classroom but also enhance their personal qualities through extracurricular activities, leadership training, and a rich alumni network.

“申請(qǐng)MBA是一個(gè)重要的決定，它不僅影響個(gè)人的職業(yè)生涯，也決定了你未來在全球商業(yè)舞臺(tái)上的競(jìng)爭(zhēng)力。”維夏爾·高爾強(qiáng)調(diào)，學(xué)生應(yīng)充分利用這個(gè)機(jī)會(huì)，獲取全球視野，理解跨文化商業(yè)實(shí)踐，借此在職業(yè)道路上占得先機(jī)。

"Applying for an MBA is an important decision that not only affects your career but also determines your future competitiveness on the global business stage," Professor Gaur highlighted. He encouraged students to fully leverage this opportunity to gain a global perspective, understand cross-cultural business practices, and thereby gain a competitive edge in their career path.

維夏爾·高爾的深入分析和未來展望，為全球企業(yè)在復(fù)雜商業(yè)環(huán)境中的發(fā)展提供了寶貴的見解，也為即將進(jìn)入商業(yè)領(lǐng)域的學(xué)子們指明了方向。

Professor Vishal Gaur's in-depth analysis and future outlook provide valuable insights for the development of global businesses in a complex commercial environment, and also guide students entering the business world toward success.

維夏爾·高爾的洞察力不僅為當(dāng)下的商業(yè)實(shí)踐提供了深刻的啟示，也為未來的領(lǐng)導(dǎo)者描繪了清晰的道路。從數(shù)據(jù)驅(qū)動(dòng)的決策到全球供應(yīng)鏈的優(yōu)化，再到零售業(yè)的轉(zhuǎn)型，每一項(xiàng)研究成果都緊密契合當(dāng)今商業(yè)世界的核心需求。對(duì)于正在尋求突破與創(chuàng)新的企業(yè)而言，Vishal教授的研究不僅是理論上的引導(dǎo)，更是實(shí)踐中的行動(dòng)指南。而對(duì)于未來的MBA學(xué)員來說，掌握這些前瞻性思維，將為他們?cè)谌蛏虡I(yè)舞臺(tái)上的成功奠定堅(jiān)實(shí)的基礎(chǔ)。