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講座名稱(chēng)：MarketingApplicationofElectronicWord-of-mouth（eWOM）onSocialMedia

(社群網(wǎng)路口碑之營(yíng)銷(xiāo)應(yīng)用)

報(bào)告人：美國(guó)長(zhǎng)島大學(xué)教授張東隆（博士）

時(shí)間：12月16日（周三）上午10:00—11:30

地點(diǎn)：經(jīng)管學(xué)院四樓多媒體教室

主講人簡(jiǎn)介：

Dr.Tung-lungStevenChangisProfessorandChairofMarketingandInternationalBusinessDepartmentatLIU-Post.HehastaughtMBAprogramsattheheadquartersofNorthropGrumman，Olympus，MotorolaandVerizonaswellasIMBA/EMBAinSwitzerland，theUS，ChinaandTaiwan.Hehasconductedseminarsatvariouslocations，includingBeijing，Chengdu，Nanjing，Shanghai，Taipei，London，Miami，NewYorkandtheHeadquartersofWTOinGeneva.Dr.ChangisaboardmemberofNewJerseyCityUniversityBoardofTrustees.HewastheformerpresidentoftheChineseAmericanAcademicandProfessionalSocietyandamemberoftheNewJerseyStateExportFinanceCompanyAdvisoryCouncil.HepreviouslyservedasamanagementadvisortotheMinistryofEconomicAffairsofTaiwan.HeisaFulbrightScholarandtherecipientofDavidNewtonAwardforExcellenceinTeaching，UnitedNationsDevelopmentProgramGrant，EliteGrant，TaiwanFellowshipGrant，KellerGrantsandCIBEARFacultyScholarshipAwards，amongothers.Dr.Changhascenteredhisresearchonthedevelopmentofmarketingandglobalexpansionstrategywithmanagerialimplicationsformultinationalcorporations.HealsopublishedpapersintheareasofFDIandinternationaltechnologydiffusion.HisresearchhasappearedinJournalofWorldBusiness（SSCI），InternationalMarketingReview（SSCI），DecisionSupportSystems（SSCI），TechnologicalForecastingandSocialChange（SSCI），JournalofGlobalInformationManagement（SSCI），etc.

歡迎廣大MBA學(xué)員屆時(shí)參加。