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早在20世紀(jì)60年代，研究人員就對世界聯(lián)系的緊密程度感興趣。最近根據(jù)來自社交網(wǎng)絡(luò)數(shù)據(jù)的研究，更是強(qiáng)化，我們生活在一個(gè)六度分隔的世界的理論。鑒于世界的聯(lián)系如此緊密，營銷的點(diǎn)子或產(chǎn)品能否像病毒一樣在人與人之間有效、迅速的傳播？Since as early as the 1960s, researchers have been interested in how closely the world is connected. More recent analysis, leveraging data from social networks, has reinforced the theory that we all exist within six degrees of separation from one another. Given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people?在體驗(yàn)課中，樸教授將從心理學(xué)、社會(huì)學(xué)、市場營銷和計(jì)算機(jī)科學(xué)等各個(gè)領(lǐng)域，揭秘病毒式營銷背后的真相和神話。In this lecture, Prof. Park will reveal the truth – and the myths – behind viral marketing from various academic fields, including psychology, sociology, marketing, and computer science.通過此體驗(yàn)課，參與者在學(xué)到如何成功的操作病毒式營銷的同時(shí)，也能了解到中歐校友是如何利用中歐的課程，資源和校友網(wǎng)絡(luò)實(shí)現(xiàn)職業(yè)生涯的飛躍。During this event, participants and prospective MBA students can expect to gain insight into what makes viral marketing successful, and how alumni have leveraged the resources, knowledge, and connections at CEIBS to build international careers.

關(guān)于主講教授About the Professor

樸玹煐（Hyun Young Park）教授是中歐國際工商學(xué)院市場營銷學(xué)副教授。樸教授以優(yōu)異成績畢業(yè)于韓國首爾大學(xué)，獲得工商管理學(xué)士學(xué)位并在紐約大學(xué)斯特恩商學(xué)院獲得市場營銷學(xué)博士學(xué)位。她在上海生活了九年，是中歐MBA核心課程市場營銷學(xué)教授。Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. She earned her Ph.D. in Marketing from Stern School of Business (New York University) and her Bachelor in Business Administration, with the highest honors, from Seoul National University. She has lived in Shanghai for nine years and now is the leading faculty for core marketing on the full-time MBA programme at CEIBS.

MBA校友分享MBA Alumni Panel

Kevin Shimota (MBA 2016)

Pre-MBA：美國波音公司供應(yīng)鏈經(jīng)理

Post MBA：澳大利亞埃森哲平臺(tái)戰(zhàn)略總監(jiān)，微信前全球主管

Sara Shen (MBA 2016)

Pre-MBA：中國摩根大通銀行助理

Post-MBA：SARASTYLE的創(chuàng)始人

參加對象 Who should attend?對就讀MBA有興趣和意向的年輕職場人Young professionals interested in pursuing an MBA.

活動(dòng)信息

Event Info

2021.06.09 星期四 Thursday

19:00- 20:30

在線 (參加鏈接將通過郵件發(fā)送）

online(webinar link will be shared via email before the event)

活動(dòng)議程 Agenda

18:45-19:00 在線參觀校園和中歐所在社區(qū) Virtual campus tour

19:00-19:10 課程介紹Programme introduction

19:10-20:00 中歐MBA體驗(yàn)課Exclusive MBA lecture

20:00-20:30 校友分享及問答環(huán)節(jié)Alumni sharing and Q&A

活動(dòng)費(fèi)用 Cost:免費(fèi) Free

活動(dòng)語言 Language:英文 English